“Social” is not a layer. “Social” is not a feature. “Social” isn’t a product. Social is about bringing being human back into business. About how we conduct business. About why we conduct business. Social is something in people’s hearts, in people’s beings, in their DNA. Man is born social. Many companies were not. And the companies that weren’t, they can’t just become social by buying layers or features or even products. Porcine unguents, nothing more. You need to be reborn social.